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This November, the Philippines welcomes a triple header festivities with the National Clean Air Month, National Environmental Awareness Month and National Climate Change Consciousness celebration .

In line with this, Earthday Jam Foundation Inc., producers of “Earthday Jam” ( the longest running and biggest environmental music event in the world)  in partnership with EMB- DENR and SM City NORTh EDSA will stage THE 2017 CLEAN AIR CONCERT  with the battlecry “KILOS PARA SA KALIKASAN : Building A Climate-Resilient and Sustainable Philippines” This will be on November 21 at the 3rd floor Annex of SM City  North Edsa. The celebration  will feature a whole day exhibit from the national eco friendly and sustainable school awardees that will open On Nov 20 and will run until Nov 22 . There will also be exhibits from partners Honda Philippines and 888 Electric Vehicles  and the International Academy Medical Specialists(IAMS and admission is Free.

Meanwhile ,the concert will feature OPM favorite bands OPM legendary artists SANDWICH, MAYONNAISE, MOONSTAR 88, GRACENOTE and clean air champ LOU BONNEVIE . Also featured are the acoustic duo  Leanne and Naara and the World performing Arts champions Madonna Decena, Noel Lopez and Anthony Rosaldo.

In-resident hosts Midi Gentica, Joy Velsaco  and Roxy take turns in interviewing resource speakers and  doing Q & A  segments highlighting the  theme “ Green School:” . Lucky audiences who will participate will get various corporate freebies and seedlings.

               “ This is going to be another exciting jam ..Our young audiences have been clamoring for these kinds of “concert for a cause” events  and we are sure they are excited to learn new information from invited resource speakers  and network with various school organization to spread the message and not just listen to the music of many different types of citizens in the country “ muses Lou Bonnevie, President of Earthday Jam Foundation .

“This is our 5th Clean Air Concert and it continues to propagate awareness in everyone’s right to breath clean Air using the tool of music and entertainment. .  creative director Toto Gentica explains.

 The audience are advised to come early to attend the first part Green School” awarding and get their places before the music pumps up the venue.

Special thanks to supporters  GSIS , David’s Salon ,The Philippine Star, Business Mirror and,Rakista,Phil Concerts, Manila Concert Scene, and U Turn.  For more info, email us at and like our facebook page .

Who’s Jamming?

Attendees Expected
Performing Artists
Earthday Jam Stage

Site of Jam

SM City North EDSA

4/F Annex Cyberzone

Program of Activities:
2pm       Awarding
5pm       Concert

free admission



EARTHDAY JAM FOUNDATION, Inc. is  a duly registered non-government entity based in the Philippines that have been producing and engaging in various environmental and socio-conscious activities since the year 2000. Its projects range from music festivals, theatre plays, musical recordings, albums and songs, coastal clean ups, tree planting, capacity building workshops and student forums around the Philippines.

The FOUNDATION initially started as a production company known as “Dimitri Productions” specializing in mass communications, advertising and line production of music and  special events. It is a  brainchild of an “artist couple”, Lou Bonnevie and Toto Gentica. They have produced  and created important projects using music and arts as a tool to create greater awareness in environmental care and preservation,  based on the realization that it can be understood by all walks of life.

Its biggest and most successful initiative is EARTHDAY JAM, the longest running and biggest annual one-of-a-kind environmental musical event in the history of the Philippines and in the world .  It has also produced and notable  projects  such as “the Clean Air Concerts and Student Forums”, ”Climate Change In Tunes” and ”World Water Day Concert”, partnering with Ayala Land, SM Supermalls and Robinsons Land .

Its  Coastal Clean Ups and Tree planting activities were done in partnership with Corregidor Foundation, LPPCHEA (Las Pinas Paranaque Critical Habitat Eco Tourism Area) ,Magsaysay Maritime group ( Suncruises) and with volunteers from various multi national corporations.

EDJFI has also produced  and recorded songs for various environmental campaign– to  champion clean air, climate change, water conservation and the country’s greening program.

It has partnered with DENR, DOT, Climate Change Commission, Philippine Tourism Authority or TIEZA, Lung Center of the Philippines , Partnership of Clean Air,  Earthday Network Philippines , DEP ED, DPWH, MMDA, Energy Development Corporation ,First Gen Corporation, Local Governments of Quezon City, Taguig, Pasay, Dumaguete,  and Cebu and international agencies such as  the World Bank , MESCO (Spanish environmental agency ) and  the Governments of Norway , Australia and USAID (Environmental Sector) with various academe University of the Philippines (Agriculture sector}; Colegio De San Agustin,Silliman University, Foundation University and various public schools. Media partners include ABS CBN, GMA 7, Philippine Star, Business World, Business Mirror .

Our Passion


The Earthday Jam Foundation seeks to influence the general public by increasing their awareness of the importance of environmental preservation, conservation and management; to promote exploration, development, and appropriate use of the country’s natural resources, alternative forms of energy and biological diversity including lands, minerals and wildlife.

Through its core it aims to:

  • Instigate relevant events to garner wide audiences and actively spread its cause.
  • Partner with both local and international partners who share a common belief in saving the environment
  • Continually improve its organizational structure and
    infrastructure in furtherance of its goals
  • Expand to the ASEAN Region with the intention of inviting other
    Asian artists to collaborate for events


Earthday Jam Foundation Inc. envisions itself as a harbinger of environmental awareness through music and the arts.

It is consistent with the ever changing times and is attuned to climate change. Earthday Jam Foundation Inc. envisages the Filipino people, particularly the youth, to be mindful of their surroundings and more responsible in taking personal steps to lessening their carbon footprints on our planet.

Our Officers

Since the inception of Earthday Jam , Lou has worn two hats – assuming the role of both artist and its executive producer.

In the year 2007, Lou Bonnevie was granted the “Father Neri Satur Environmental Heroism Award” as an ECO ARTIST whose composition and production has reached out to the youth through her annual production of “Earthday Jam”. The award was given by UNESCO, National Commission on Culture and the Arts (NCCA) and Department of Education collaboration with the Department of Environment and Natural Resources. In the year 2012, Lou Bonnevie was cited as “The Philippines Clean Air Champion ” from Partnership for Clean Air , Department of Environment and Natural Resources, Department of Transportation and Communications and MMDA in recognition of her environmental advocacy and as an ambassadress of the cause. Thereafter, she released a music video entitled “Halina, Sama, Sama Tayo” produced by the Environmental Management Bureau of DENR to push the campaign on“Clean Air”. She headlined the first“Clean Air Pwede?” concert in celebration of the Clean Air Month.She produced and starred in many significant events, notably “Baga’t Hangin Musikahan”, an event collaboration with US AID , Lung Center of the Philippines and the Department of Environment and Natural Resources involving inter city bands to discover new environmental music compositions. The “Let’s Care For Our Air” project featured her endorsing‘ car pooling’ with other Filipino celebrities and the Australian Youth Volunteers. The commercial was aired on MYX, ABS-CBN and all government TV stations and used in the Australian campaign.Her personal albums have also essayed nature-filled themes as hown in her “TISAY” album with the songs“Ano Ang Nangyayari” (Whats Going On) and “Darating Ang Panahon”(The Time Will Come).In her current album“Only Human” ( released worldwide by VIVA RECORDS) — she composed and included two inspiring environmental songs;“I Am Hurting (Mother Earths Plea) and “People Dont Care”.She performed in the Philippines “World March For Peace and Non-Violence” and hosted the USAID Energy & Clean Air project.She has appeared, endorsed and produced environmental and socially relevant projects for children’ and women’s rights. She recently performed in the US for a “music for the environment ” and a cultural exchange event.Together with the EDJFI Team—she continues her quest to actively promote the importance of environmental preservation through music and the arts propelling her foundations’ platform.

Jose “Toto” Gentica V.

EARTHDAY JAM FOUNDATION‘S Vice President & Treasurer

A multi-talented and multi awarded Musical Director, he launched his professional career as music director/arranger for the group Music & Magic. Around this time he also was the musical director/arranger of popular artists Gary Valenciano, Kuh Ledesma, Lou Bonnevie, among others.

Toto has arranged and composed in his studio over a hundred radio and TV commercials for popular brands that include  Dunkin’ Donut,Nestea,Colgate -Palmolive ,Citibank  and PLDT . He produced , recorded and composed  several comissioned environmental songs and theme music  such “Halina,SamaSama Tayo”(For the National Greening Program); “Climate Change: ( for World Banks’ Climate Change Campaign) and ”Hangin Ng Mundo” for DENR‘s Clean Air Campaign

He scored various movies including  “Oro,Plata Mata” for which he won the Urian Awards for Best Musical Score.

He wrote and composed the original multi lingual  Opera  “Lapu Lapu”  staged at the CCP and supported by national artist production designer Badong Bernal, veteran director Behn Cervantes and Japanese Lights guru Naomi Matsumoto.

Mikael Dimitri “Midi” B.  Gentica


Graduate of La Salle’s Organizational Communications with a Masteral Degree at Ateneo’s Business School. He was the President of the Student Council and has acted as the Marketing Head of the Foundation since the Year 2010. Midi is the spokespeson for the Foundation. He also produces, writes and hosts for earthday jam Foundations’ events and projects.


For 17 years now, EARTHDAY JAM’S  features music that transcends all types of musical genres combined  with  short talks and inspirational messages on pressing environmental issues such as climate change ad mitigation, food security, alternative green lifestyle, pollution, green technology among others in between the music sets.

Various NGOS and green sponsors participate with exhibits around the performance venue wherein people can interact, sign up and partake in several activities.

Over the years, Earthday Jam has placed the Philippines in the international program of event every Earthday. It has been the highly anticipated event with its legion of followers attending every Earthday  for more than a decade now raising comparisons to other “unity through music” type of projects like “live Aid”, “12,12,12”,Coachella and even “Woodstock”.


In the year 2000, as the whole world celebrates the 30th year of the Earthday movement, the first Earthday Jam, then called “EARTHBORNE” took place in the Subic forest reserve in Subic Zambales.  It put together musicians and artists vis a vis with influential resource persons from both the government and civic society to drumbeat the urgency of Earth’s degradation. The global theme which was adapted was “Making History, Making Change”!

In the year 2002, EARTHDAY JAM moved to the Metropolis with the a relatively small establishment but international chain , Hard Rock Café Manila.

In 2003, it debuted its open air-free-to-the-public platform at the Ruins, Intramuros Manila.  It moved to Quezon City in Tomas Morato Avenue in 2004 and stayed for 7 years until 2010. In the year 2008, it made a   side trip to Araneta Center, Cubao .

In 2011, EARTHDAY JAM took a turn to Pasay City’s popular hub, the SM MOA by the bay. In the year 2012, it made its debut in the Bonifacio Global City, Taguig  and stayed within its grounds until its 15th anniversary in the Year 2015. Earthday Jam 2016 revisited the SM MOA  with over 100 artists coming together in an 8 hour music marathon before a 15000 strong and overwhelming crowd..

GAIA Awards

In 2015, celebrating its 15th year, EARTHDAY JAM gave recognition to selected GREEN HEROES thru the GAIA AWARDS.

Gaia Awards, in honor of Mother Earth whose Greek name is Gaia, were conferred by Earth Day Jam Foundation Inc. to celebrate the men and women who have dedicated apart of their lives in defense of the environment along with artists who’ve been instrumental in the endurance of Earthday Jam .

GAIA Awardees

2015:  Earthday Network President Odette Alcantara,  former DENR Secretary Elizea “Bebet” Gozun, scientist Dr.Angel Alcala, environmental lawyer Atty. Tony Oposa, Foundation University  (Dumaguete City)

2016:  Ana Oposa, Father Edwin Gariguez ;  Artists Barbie Almalbis, Nina, Noel Cabangon and  Rivermaya

Earthday Jam
on Tour

In the Year 2013 , The Earthday Jam On Tour Series stormed the cities of Cebu, Dumaguete and Pampanga. In the Year 2015, Earthday Jam revisited Dumaguete City filling up Roxas Boulevard to rafters with audiences coming from all over Negros Oriental and its neighboring cities.

The Clean Air Concerts
and Student Forum

Staged since 2012 by  Earthday Jam Foundation in association with DENR , Partnership of Clean Air and several locators  have been present “This annual event takes place  within the premier Metro Manila Malls to drumbeat the national and global campaign on clean air.

Tara! Tara! Coastal Clean-up
and Tree Planting

2012 : Tara ! Tara! Tara! Sa Corregidor

In Celebration of the International Coastal Clean Up day ,EDJFI partners with Corregidor Foundation and Suncruises for a unique coastal clean up -historical tour  and musical jam in one.

2014: Tara! Tara! Sa Freedom Island, Tara Na Sa LPPCHEA!

EDJFI partnered with LPPCHEA, Sipag Villar Foundation and other Freedom Island NGO groups to promote Freedom island and support the coastal clean up/tree

The 2014
World Water Day Concert

Held in celebration of the Philippine Water week and the International World water day–The first ever “World Water Day Concert “in the Philippines was held at Glorietta Activity Center, Makati City  and participated by DENR, Philippine Coast Guard, Manila Water Foundation and the City of Makati.

in tune with climate change

Held on June 17,2014 in Celebration of the Philippine Environment Month, EDJFI teams up with Market-Market, Ayala Malls to drumbeat the most crucial environmental issue in the world : Climate Change.

Contact Us

we’d like to hear from you

Official Address:
3031 30/F , Cityland Pasong Tamo,Barangay Poblacion,
Makati ,Philippines
FB: earthdayjam foundation